OUR HISTORY
DIAMOND MOTOR CORPORATION is a premier automotive dealership which sells, markets and services the whole line of Mitsubishi vehicles.
DMC opened its doors to the public in August 1969 as the national dealer of Fuso trucks. In 1972, DMC expanded its market to passenger cars after it was appointed as a direct franchisee of Chrysler Philippines Corporation, which eventually tied up with Mitsubishi Motors Corporation in Japan.
As a pioneer Mitsubishi vehicle dealership, DMC grew rapidly to become a leading retail partner of what is now Mitsubishi Motors Philippines Corporation (MMPC), the country’s sole assembler and distributor of Mitsubishi vehicles. With the market acceptance and growth of Mitsubishi line, DMC emerged as one of the biggest automotive retail sales and after sales providers in the country.
Today, Diamond Motor Corporation operates six full service Mitsubishi outlets in Metro Manila. All outlets had been refurbished to keep attuned to the ever increasing demand of the automotive buyers for modern, well-equipped sales and service facilities run by a team of dynamic and dedicated people.
To this day, Diamond Motor Corporation promises to be true to its commitment of delivering only the highest quality of service in the industry.
OUR CORE VALUES
To God be the Glory
We recognize the stewardship graciously given to us by the Almighty. Our purpose beyond all else is to faithfully build and expand what has been entrusted to us in order that the Lord and His purposes may be elevated, being a blessing to all of our stakeholders.
We Value Family
Society is built on the family. The success and sustainability of our company is very much dependent on the flourishing our families, and the way in which we extend this familial spirit to our co-workers and our customers.
Conviction to Serve
The attitudes and work ethic we promote are geared towards setting the highest possible standards of service, as a corporate entity and as individuals who make up that entity. Our goal is to lead through the way that we serve.
Malasakit
We strive for compassion, accountability, ownership, and putting one's interest behind others - attitudes conveyed through the Filipino value termed "malasakit". It is vital to us that we build a culture wherein people care.
Perfect Effort
Perfection is not required. But what we do require is the consistent pursuit of peak performance. A passion for growth, the pursuit of innovation, continuous improvement - these are all key. Unfulfilled potential is a disservice to all concerned.
OUR TRACK RECORD
1. 800 Unit Sales Mark Recognition for the Month of December (1993)
2. Joho Teikyou Award for Excellence in Management Systems (1993, 1999, 2000)
3. 1,000 Unit Sales Mark Recognition for the Month of June (1995)
4. National Service Skills Olympics Champion (1995,1996,2004)
5. Best Service Center in Asia Award (Quezon Ave, 1996)
6. Best Service Center in the Nation Award (Quezon Ave, 1996)
7. Excellence in Part & Service Award (2002 -2010)
8. MMPC Dealer of the Year Award (Valle Verde, 2002)
9. MMPC Dealer of the Year Award – (Naga City, 2003)
10. MMPC Dealer of the Year Award – (Dasmarinas, 2004)
11. National Sales Olympics Champion (2003,2005-2007)
12. Best in Customer Retention Rate – (Valle Verde, 2007)
13. Customer Satisfaction Excellence Award – (Marcos Highway, 2007,2009)
14. MMPC Dealer of the Year Award – (Marcos Highway, 2009)
15. FUSO Fleet Account Record (Coca Cola Bottlers Philippines, 2009)
16. MMPC Dealer of the Year Award – (Marcos Highway, 2013)